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There are two main things that will essentially form the core of your proposal:
These will determine the what you need and will dictate the terms of the agreement.
The first step in writing a proposal is to consider what the sponsorship is for, whether it's an overall sum of money to help your club/society, provision of specialist equipment, or a particular event. Potential sponsors will be keen to know what you're going to do with their money or support, and how it's going to help your club or society achieve its goals.
Some ideas are:
You obviously need to be able to demonstrate the benefits to the company of sponsoring your society. This will depend on the nature of your society and what aspect of it is being sponsored.
A few ideas are:
Always make sure you factor in what it costs you to offer your sponsorship. If, for example, you offer a logo on the sleeve of your hoodies make sure the sponsorship covers the additional print costs.
Once you've established what you require the sponsorship for and what you can offer a sponsor in return you then need to sell your proposal. A few things to think about here:
Sponsors love quirky ideas that you may be able to come up with, such as a new event, tour or an award for your society that you could name after the company. If your society is holding an event/awards dinner/ tournament, invite a representative from your sponsors to give out a prize or say a few words about their company.
Let them know that this really matters to you - if you don't hear from them, follow up your proposal with a polite call to see how things are going.
A good proposal should be: